Blog

Is Design ROI-able?

In a superb multi-part series by Invision App, we find out key clues and tested business levers enabling every design team and company to better communicate the true value of design to their client. And ultimately, to draw up a framework for determining the ROI of design work.

ADA Tax Incentive for Small Businesses

Thanks to recent changes in website accessibility requirements you could be eligible for a $5,000 credit. The incentive is a Tax Credit* specifically geared at small businesses —defined as firms earning $1M or less in revenue a year or having 30 or less full-time employees— for architectural adaptations, equipment acquisitions, and services such as WEBSITE IMPROVEMENTS.

Simple Tasks You Can Do to Create a More Equal Workplace

As far as the importance of social corporate factors go, gender equality and equal employment opportunity (covering diverse discrimination factors such as age, ethnicity, color and national origin, disability, sexual preference, etc.) are among the principal frontrunners in today’s race to understand why certain companies thrive in our ever-competitive business environment and others don’t.

Inreact Enters the Unite & Fight Hackathon

Inreact is proud to announce its participation in the Unite & Fight Hackathon organized by the Wyncode Academy. This one-day hackathon is geared at uniting the tech community at large in the fight against racism: the benefits and uses of technology to design education, resources, and training apps to combat racism.

SEO Guidelines for Higher Google Rankings

Until some wizard has cracked the elusive mana of Google ranking SEO guidelines, this here is your best bet.

How Much Does It Cost to Create a Website

You’re ready to start a business and you know that you need a website. Or you already have a business that’s up and running, but your online presence is minimal or non-existent. So, what the real costs are is a hot topic.

What's the Best eCommerce Platform?

Online sales are fast becoming the gold standard. Transitioning from brick-and-mortar to e-commerce makes sense now and will allow your business to flourish in the long term. One of the keys of this massive paradigm shift is held in plain sight, in the words themselves.

15 FREE/Low Cost Ways to Increase Online Exposure for Your Virtual Lessons or Online Classes

You may be seeing or sensing this in your company, even at the lesser stages, or you may be actively engaged in advancing a model already envisioned and adopted. Whatever the case, here are 15 business-enriching, sales-crunching tips and cues to help you make the best marketing sense of this transition, a primer of what is yet to come.

Lowering Costs & Making Money During Quarantine

Quarantine expressed as an equation of confinement means we’re going to be spending a massive number of hours indoors, at home or on an endless office-home loop. It also brings a harsh social distancing quota; meeting family and friends will be kept to a bare minimum, if at all. Forget about the large gatherings typical of concerts or stadiums. This means more time in our hands, but how about money in our pockets?

Increase Your Website Security During Hacker Frenzy

Adding to the distraught of these times of COVID-19 lockdown and social distancing, hackers are continuing their ‘service to humanity’ by breaking into websites and wreaking havoc.

Our Picks For Virtual Online Services for Working Remotely

During these trying times, there are various businesses suffering due to the necessity to remain indoors. Employees have been asked to work from home, and more and more businesses are starting to use virtual services for their processes.

Ten Ways to Speed Up Your Site

Faster websites provide improved user experience and slow speeds kill conversions. Across the board. It is not farfetched to assume that anyone faring in the digital world, from providers to users, understands the relevance of site speed. From time on site to bounce rates to the fact that it is one of Google’s significant ranking factors… speed is tantamount to plentiful benefits.

Did You Know Google is Redesigning Your Website?

Improving the website browsing experience of millions is at the heart of Google’s Web Light tool. This initiative, exclusive to cell phone technology, was originally devised for users in countries and regions across the world which supported older mobile technology.

Ann Nunez Breaks Bread with BNI CEO Graham Weihmiller

On Sunday, February 2, 2020, Ann Nuñez sat down for brunch with BNI CEO Graham Weihmiller and the Florida Regional Team. Following an exclusive invitation from her local Miami BNI Legends chapter, Inreact's COO and co-Founder had the chance to join other BNI members at the lush Fountain Room of the Coral Gables Country Club.

What is Google Analytics, Search Console & Google My Business?

These Google platforms are increasingly winning adepts, who capitalize on individual and combined strengths, and using them as a threshold for success.

Squarespace VS WordPress

Squaring off like in a pressing catch bout, contenders Squarespace and WordPress, don their distinctive zip silks, the betting folk are placing their trifecta and exacta wagers, but the verdict for the best website platform is not yet in the books…

Inreact's Co-Founder will Speak at MAMP 2020

The Miami Arts Marketing Project is an influential, ongoing event that targets the latest trends in marketing and innovation, probing for groundbreaking partnerships and novel audiences.

What is a landing page and how should you use it?

Today we term the original landing page a mere starting page, while landing page has come to mean something much more specific.

Why & How to Advertise on Google

The plethora of benefits from Google advertising platforms is known to most. Google is so effective because it was one of the first newcomers, thus establishing many of the standards for the digital advertising industry.

Website Trends & Strategies to Look For in 2020

Beauty and thoughtfulness pay: as more and more potential users make their way through a jungle of website designs in just milliseconds, we are recently learning that a whopping ninety-four per cent –yup, that’s’ 94%, fellahs– reject or mistrust a website exclusively based on design principles.

The Top Ten Gifts for Clients

There are three elements to keep in mind when gifting to your clients: corporate bylaws, the 3 Ps, and price points.

Business Reviews: The Best Way to Say Thanks

Leaving reviews for businesses are the most valuable way to say thanks for great service.

Inreact to Partake & Contribute on Give Miami Day

5 Ways to Improve Your Website

Learn how to instantly improve your search ranking and conversion rate.

Miami-Dade School Board Invests in Websites That Are Accessible to American with Disabilities

Inreact is 1 of the 20 selected agencies on the pre-approved vendor list for all 392 Miami-Dade Public Schools.

10 Signs You're Dealing With An Unreliable Web Company

One prime example of the deceit exercised by these fly-by-night operators is when you are approached by a niche company who claims to be an expert in any field, let’s say fashion.

BUSINESS STREAMLINING SMARTS IN 4 APPS

Here is a list of 5 easy-access, easy-integration apps that Inreact makes use of… oh, and we’re not trying to sell you our particular brand of hip. Most of these are unicorns, industry leaders, pretty much the norm in firms of all sizes in the United States and worldwide.

Multiple Lawsuits Emerge for Non ADA Compliant Sites

Businesses are starting to get sued for not being accessible to the blind. Screen readers are not able to pick up the information on a website due to missing website info.

5 Industries that Need an App

Every day, more and more companies across all types of industries are catching up to the trends of their increasingly technologically inclined target audiences by becoming more accessible through mobile apps.

PR: Inreact Announces New Client: WDNA Community Radio

WDNA, which has been in operation for 41 years and is South Florida’s only non for profit jazz radio station, has retained Inreact to redesign their main website and create a new website for WDNA’s annual jazz festival taking place in downtown Miami from Thursday, April 26th through Saturday, April 28th.

Giving During the Holidays: 3 Forgotten Causes

In the spirit of giving and with our littlest neighbors in mind, Inreact has teamed up with MM 50 Relief Project, for a toy drive the children of the Florida Keys affected by Hurricane Irma.

PR: Owners of Inreact, Inc. Featured in VoyageMIA

Ann & Osiris Nuñez, of Inreact Inc., a web/app design and development company, were featured in the “Inspiring Stories” column in the community-focused publication, VoyageMIA.

Give Miami Day 2017

Read about Inreact's founders and their contribution to the Parks Foundation on Give Miami Day 2017.

Case Study: Cigar Stud Events

Learn how professional photography helped a company get the right clientele.

Using Stock and Original Photography for Marketing

Professional photography plays a major role as to how your company is perceived by the most important judge- your customer.

Mapirific™: Don't Get Lost, Get Found

When 4 out of 5 consumers conduct local searches online, it's more important than ever that your business appears in the most possible local searches with accurate information.

Pay Per Click vs SEO

While researching online marketing, there are many terms you may come upon that you don't recognize or understand: Pay Per Click or PPC and of course, SEO (Search Engine Optimization), probably the most tossed around and least understood term.

Service Plans: A Case Study

You did it. Your website or app is now live. You can sit back and relax now that all the hard work is done. Oh, how we wish it were that easy! Unfortunately, that’s just not how the ever-changing world works. Security threats, market demands and content changes are a few of the reasons why you’ll need the peace-of-mind of a Service Plan.

What Successful People Do With the First Hour of Their Work Day

The moment we walk into work, we are on duty. We have a responsibility to be as productive and efficient as possible. It may follow that we, as well intentioned as we are, fail to do just that. An example of this would be going through our emails. It's true, our emails are important. Unfortunately, you will more than likely find nothing important or urgent on there.

Web Marketing vs Traditional Marketing

Check out these awesome statistics that explain why Web Marketing is finally getting the recognition it deserves!

Twitter: A Marketing Goldmine

It wasn’t all that long ago that I remember a colleague telling me just to “tweet” it to them and I felt nothing but confusion. Today, tweeting on the massively popular and profitable website Twitter has gained so much notoriety that many celebrities are even tweeting for pay! As of February 2011, Twitter was reported to be the 13th most popular site in the United States by Google Double Click Ad Planner.

Top Google Search Results Without Going Insane

Being ranked as the first website for a keyword that is very high-competition for your company is a huge feat. This takes a strong understanding of Search Engine Optimization, or SEO, as well as many other details, some that Google keeps secret and some that you can achieve on your own or with a trusted online marketing company. By employing certain techniques, your website can move to the top of Google Search results.

Spirited Eggnog Recipe

It's the holiday season, so it's time to celebrate with family and friends and look back at all we've learned, lived, lost and loved.

The Skinny on Search Engines: Site Search Results

Site search results come to us in many different ways. The most-used search engines are Google, Yahoo! MSN and Bing. But what is the difference between them? There has to be a reason why these are the top search engines used, right? Well, here are some little tidbits you may, or may not have known about these popular search engine empires.

SEO Companies and What They Do

There are many different elements that come together to create a successful online marketing campaign. Search Engine Optimization, or SEO, is one of them. There are many companies that perform SEO marketing within their online marketing campaigns. What is important to know before investing in an SEO-based campaign is exactly what SEO is and what SEO companies really do in order to improve your online stats.

SEM: What's it all about?

While researching online marketing, there are many terms you may come upon that you don't recognize or understand. Search Engine Marketing, also known as SEM, is probably one of them. In the most basic sense, Search Engine Marketing is a form of online marketing in which different avenues are employed to increase how high a website ranks on any given search engine. So, want to rank higher on Goggle? Invest in SEM.

Search Engine Results: How Do They Work?

Have you ever sat down at your computer to look for something through a search engine, and wondered why the results show up in the fashion and order that they do? Well it isn't just a random sampling of items out there on the World Wide Web, as some may think.

Marketing! Marketing Everywhere!

In the coming century, marketing will enter a golden age! We now have advertising all around us when we surf the web. Thanks to social media, ads now find homes instantly on the screen of viewers everywhere. And also, they’re smarter than ever.

Question of the Day: How to Increase Our Business

The days of the Mom & Pop shops gracing every corner seem to be long gone, but this does not mean it is impossible for small businesses to succeed. The best thing to do is set up some low-cost marketing and advertising events and or materials to get the word out about your business. Here are three simple and cost-effective ways to increase your business.

Reactions 101: Facebook Ads

Many clients are interested in Facebook but are unsure of how to use the social network to generate business. Through Facebook ads, we're able to target millions of potential customers and drive growth. In this issue of Reactions 101 we outline our effective, researched and proven Facebook tips to help get your business liked by more customers.

Online Marketing Myths

There are a multitude of ways to approach online marketing. Before getting started though, it's a good idea to sift through the online marketing myths floating around out there. That way, you can better equip yourself to go into an online marketing situation knowing what elements are right for you and your business.

Reactions 101: Pay Per Click

To reach success you don’t have to opt for the most expensive marketing options. Many times PPC ads can bring in a lot of value, you just need to focus on finding the right keywords and results will pay off. In this issue of Reactions 101 we created a set of tips that will help you make the most out of your PPC advertising adventure.

Localize Your Business: SEO Marketing in Miami

The World Wide Web is called that for a reason: it's world-wide! Simple enough. However, even though the Internet allows you to reach people all over the world, it is often necessary to utilize the internet to corner a more local market. When this is necessary, Search Engine Optimization, or SEO, is especially helpful.

Just started programming? Or maybe you'd like to become a programmer? Listen up!

Maybe you have a passion for computers. Maybe you have a passion for learning. Or you might need a new job, and you realize the prominence and importance of programming. Whatever the reason may be, you want to expand your knowledge, and more specifically, expand your programming knowledge.

Innovative Ways To Increase Traffic

Online search results from search engines are a tricky beast. How did your company end up on the first page one day, and then you can't even find it the next? Seems rather strange, right? But there is a formula behind this, albeit, long confusing and a little bit different according to each individual search engine.

I don't sell anything online, do I need a website?

Of course you need a site. And of course you can afford to get a simple site. It is much easier for a potential customer to access your site and get all the information they need to know about the services or products you provide.

How to Increase your Local Business

When it comes to increasing your local business, there are certain specific tasks that you must focus on. While your website, social media, and internet ads can help you reach a large international audience, these forms of marketing may not be as effective in filtering web traffic to actionable local prospects.

How to Achieve the Best Search Engine Results

Although most of us rely heavily on the Internet for shopping, information, news, social networking, digital photo albums, and so much more, it really wasn't that long ago that the Internet was a baby nursing a bottle and the favorite search engine site was "Ask Jeeves."

Fun Friday: Office Pranks

Us here at Inreact know how important it is to not only work hard, but at times to also have fun. We realize that a happy work place helps for a better work environment. So from time to time, we might joke a little.

Create a Local Following Using SEO Marketing

One of the most important things to remember when venturing into an online marketing campaign is to be decisive in regards to your target audience. For some online marketing campaigns, the information can be tailored to appeal to everyone all over the world; other campaigns call for a more localized approach.

Content Management System aka CMS

A CMS was designed to make the job of web designers easier. However, as web designers, we realized that customers grew more aware of how websites work and in time they had enough knowledge to create simple HTML sites themselves.

Benefits of Online Marketing

Let's face it. The world has gone cyber. Having a business and not taking the time to create an online world for it will only be detrimental to your company. In the very least, every business should have a website. This way, loyal customers have a way to follow your business online. Now if you want you want to expand your business online past the loyal customers and appeal to an audience that would appreciate your product, but just don't know it yet, it's time to invest in internet marketing.

Advice for Job Interview

This week we listened to a Ted talk that was given by Amy Cuddy who explained the significance of practicing power poses for success. As I listened to talk, I realized that we got it all wrong. We go into a job interview thinking, "Is my resume good enough?" or "I have to make sure to talk about that other job." And what we should really be thinking is "I already have the job."

3 Main Reasons to have a Responsive Website

There is much talk about responsive web design: what it is and why it should matter. Every day, there are more users with smartphones using the internet. In fact, "55% of American adults have a smartphone and 63% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer" (PewResearch Internet Project).